“I have been impressed with the URGENCY of doing. Knowing is NOT enough; we must apply. Being willing is NOT enough; we must DO.” -Leonardo da Vinci.

Hey there, I’m Vito La Fata, an East Coast New York Italian with a ton of passion and energy living on the West Coast helping people all over the country get fit! I run a bunch of businesses and all of them have one thing in common, they give people the opportunity to get healthy and fit, both physically and financially, so they can live their best!

I live in Orange County, the land of people who want to be fit for all the wrong reasons. But, that doesn’t stop me from my mission of finding all the right people who want to be their best so they can kick butt at work because they feel great, have massive energy to keep up with the kids, and still be there at the end of the day with their spouse because that’s how our families should be!

I own a fitness center called Fitness Evolution, and Fitness Evolution Sport, and we are the complete opposite of every gym around us. No, girls in the little tube tops, no muscle guys slamming weights, no pick up scene, and none of the pretense of the mega-gyms Orange County is known for. I’m not going to lie we deliver results, we keep it real and we have a ton of fun. And isn’t that what every gym should be; cool members, a great team and people who actually get the results they were promised.

Now, besides my clubs I have a business coaching fitness professionals and fitness enthusiasts on how to develop a sure fire way to deliver weight loss and fitness programming for their clients, attract income for their clubs, generate wealth in their life, create impact in their communities and achieve success in their lives. I love my coaching business!

But a year ago I added the most explosive new addition to my coaching and fitness business, Team Beach Body Coaching, and it has been changing the shape of my business, life, and each person I share it with! And now I’m on the hunt for you, the person who has a dream and wants to make a change and create something amazing.

My Journey.

Real quick, maybe I should share my winding road to get here today. You see, I started out on Wall Street as an Institutional Trader right after college, and later worked for Calvin Klein, but left the world of finance and fashion to pursue a life filled with more purpose. It was the day I asked myself where my passions lie that I began my career in fitness and wellness. From my early days at Crunch Fitness in NYC to Crunch Fitness in California, I’ve turned my passion to see people living healthy, fit and well into a rewarding career. I opened a 3,000 square foot medically based, full-service training club at the age of 30. I’ve spent time learning from the best, have mentored under the likes of Alex McMillan and Todd Durkin and have the pleasure of being a part of the exclusive Todd Durkin “Power of 10” Mastermind, where I have access to the nations top fitness professionals and entrepreneurs. And partnering with Alex to create Fitness Profit Solutions.

As a certified personal trainer, nutrition specialist, and entrepreneur, I have impacted thousands of people with fitness programs, weight loss, sports training and challenges. My mission is to create a healthier, happier community by inviting families and individuals to live an active lifestyle that has them living, loving, and mattering.
I have written for IDEA Health and Fitness. I’ve been cited in many fitness publications, such as Club Industry and IDEA. In just six years, I’ve built a solid business that continues to grow and add layers, like my new sports training center, FE Sport. I found my calling, my niche and enjoy helping others achieve financial success and the mindset of a champion in their business.

But, it wasn’t always this way. I struggled through my early years as an entrepreneur, getting pulled in many directions, working endless hours, busting my ass to keep things afloat. Until, I started to figure out how to balance business and life, and channel my focus and time because I was getting the right mentoring and coaching in business and life.

Along the way, I’ve been fortunate to pick up some great lessons:

• Running a fitness business is way more rewarding then being in a corporate job, in a suit, paid what someone else tells me I’m worth and then coming home to exhausted to even engage with my loved ones.
• Fitness is an amazing career. Helping other people live healthy is a great way to spend my time, and make a difference in people’s lives.
• Surrounding myself with other, positive, motivated, people makes me more happy and successful.
• Financial freedom is the key to living life on my terms. It leads to time freedom, less stress and more quality time with my family and living the dream.
• You can’t convince people to do what they don’t want to do. You can only present an opportunity, give them the tools to succeed and hope that the people who are looking for you will find you!
• Living life outside your comfort zone is more fun and the only way to grow and challenge yourself to do BIG things!

Those lessons have come to serve my growing team of fitness professionals and fitness enthusiasts as we grow our influence with our Team Beach Body Coaching. You might ask, who is on my team?

1. Coaches on my team are fitness trainers and instructors who want to earn an extra income, help their clients, and spend less time in the daily grind of training and teaching.
2. Coaches on my team are fitness enthusiasts who have enjoyed weight loss and increased energy from fitness and have decided to share this passion with others.
3. Coaches on my team are friends, family, coworkers, neighbors and even friends I’ve met on Facebook who simply want to live healthier and are driven enough to make a business out of it.
4. Coaches on my team are people who are just starting their fitness journey and want the support of a team to reach their own goals.
5. Coaches on my team are people who enjoy Beachbody products and want to get them at a discount.
6. Coaches on my team are go-getters, doers, and cool people love health and fitness more than they love selling.
7. Coaches on my team are NOT salespeople, slick, body builders or fitness models. We are everyday people who think that fitness makes life better; we’re willing to invite others to experience it.

It’s funny when I think about owning both a health club and a Beachbody business. They are both very rewarding, but one is a whole lot LESS work! Beachbody is easy, manageable and inexpensive to operate. The health club is tons of hours, expensive and at times very draining. But you know what?

I can’t imagine my life any other way! They are a part of my existence! And each day they leave me feeling fulfilled and doing my part in helping others.

If this is something that strikes a cord deep inside you, NOW IS YOUR TIME! You can join us, by simply finding out more and believing that the dream you have inside you can be realized when you take action, have a team to support you and the right opportunity waiting at your door.

I look forward to seeing you on that journey.

Vito